Payless gets influencers to pay hundreds for their footwear in fake luxury store gag
Payless pranks customers, debuting luxury 'Palessi'
Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi'
The PALESSI Prank: How Payless Shoes Made $20 Shoes 1800% More Expensive
Palessi Câmpulung
Payless pranks VIPs with bogus label Palessi, sells discount shoes at luxury prices
Payless ShoeSource's Palessi prank | Himanshu Srivastava posted on the topic | LinkedIn
Payless experiment shows people will pay more for brand name
Palessi | Campaign | THE WORK
Palessi by Payless
Payless' Upscale 'Palessi' Stunt And The Power Of Branding
Palessi is an Indictment of Our Times | by Jeff Swystun | Medium
derek guy on X: "In 2018, the discount shoe retailer Payless bet that most people couldn't. They pulled off an elaborate prank, where they started a luxury shoe brand called Palessi (designed
Payless prank: Social media influencers thought they were buying Palessi - The Washington Post
Payless marked up discount shoes to $600 at luxury event 'Palessi'
Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless
How Payless proved that luxury brands are a scam - The Gauntlet
Why Did People Pay $600 For a Pair of $20 Payless Shoes? | Psychology Today
Payless experiment shows people will pay more for brand name
These boots are made for prankin': Payless' fake luxury shoe launch shifts perceptions | PR Week
The Payless shoes prank duped influencers with a fake luxury store.
Payless Sold $600 Sneakers in a Fake Luxury Shop 'Palessi'— Here's Why | Observer
Brand - Palessi Influencer stitch up - The Media Store
Palessi l Fake Store That Sold $34 Shoes for $645?!
Palessi Câmpulung
Five Marketing Lessons from the Payless Shoe Prank - Knowledge at Wharton
